Back to the Beach
March in the Mountains (check the last post!) was the life…but so is the beach. This is why I moved back from Colorado…I couldn’t be away from the beach. There’s nothing like it when you grow up on the water. I’m also a cancer which is a universal sign that I shouldn’t be away from the sea. I’m essentially a mermaid.
Anyways, I am back to the beach & back to the trust grind. I’m currently planning to launch Summer TRUST…new line + head spinz. There is so much that goes into launching a new line…behind the scenes, website work, updating catalogs, shop meetings, photo shoots, product shots…the list goes on & on…but it all leads to the road of awesome.
So that’s happening…
My soul sistah Leila is shooting again for this photo shoot & I couldn’t be happier. She shoots mostly weddings & said the highlight of her year was shooting The Nomad Collection. The highlight of mine was road tripping cross country with her. That was such a compliment…the truth is, I wouldn’t want anyone else to shoot. She’s my number one stunna. She just gets me & understands the vision I want to create, every time!
Photo shoots are my favorite part of launching a new collection. When I come up with inspiration to create a new line, my head spins with ideas. I fill up notebooks with scribbles & notes until I organize enough to figure out what exactly I want to execute. Its much more than the actual designs of the jewelry...I don't just pick out charms & follow trends. I like to create a story with each collection...so I have a vision for my story then a photo shoot that brings it to life.
This line is a representation of what I love & what represents me. It sounds very self centered so far (haha) but its hard to give a hint without spilling the beans.
Think Southwest x Beach. That’s all, now you will have to wait.
Launch date is in May then we are celebrating with a launch party in little oceanside...San Diego…
hosted by All Ye Citizens YAY!
A few other updates…
Coachella Party at CocoRose Boutique was LIT
The girls that work there, know how to hustle!
The girls that shop there, know how to hustle! There's determination (gotta get the hottest outfit + the best deal) there's dedication (waiting in line on a sunday morning) there's discipline (can't be hungover for this kind of shopping spree)...theres a lot of things. I have never seen SO many girls shopping at once…the line out the door was mind blowing to me. So many college babes dropping DOLLA's on coachella outfits. University in soCal is on another level.
I personally could never shop like that. I love to shop but I love shopping solo & in a calm environment so I don't make impulse purchases. Just lol-ed at myself. That doesn't work because I make them all the time.
Vineyard girls unite!
Trust will soon be available at Vaalbara Supply…Vaalbara’s retail shop located in Newburyport, MA. #EastCoastChicks
Adventure Sundays are back!
There is SO much to do & see on the west coast. Every Sunday consists of a new adventure...hikes, road trips, new towns, new places, friends & food...its my favorite day of the week.
SoCal is in SUPERbloom right now! Poppies everywhere.
Coachella giveaway is goin' down...keep up with the insta game for details!
I will be heading east for summer to get up with my east coast accounts & my homegirls! Back to Cape Cod I go.
For now, soaking up the west coast & sending sunshine east.